Real households. Real sales. In your Google Analytics.
FocalGraph Signal verifies the real households behind your website traffic - then matches your closed sales and service back to the sessions that drove them. Every signal lands in GA4 as a standard event, automatically, every night.
Start with a free grade of your Google Analytics: sign in with Google, read-only, no card. Turn on verified households when you're ready - no charge until your verified events are flowing.
Your GA4 shows proxies. We show real households and real sales.
Form fills and phone clicks aren't real people or revenue. FocalGraph Signal verifies the real households on your site, then matches the ones who bought - in three steps, then it runs itself.
Connect Google Analytics
Grant access to your GA4 property with a secure link you can hand to whoever manages your Analytics.
Install the FocalGraph Signal tag
Add one snippet to your site. We provision it automatically once GA is connected - email it to your web team if you like.
Verified signal flows in
Real households verify as soon as the tag is live - no feed required. Connect your sales feed and confirmed sales and service match in nightly. No dashboard to log into.
Measure media against real people and real revenue
Know they're real
Verify the real households behind your traffic - not bots, not ghost sessions. Works day one, with no DMS feed required.
Lands where you already work
The sale shows up in GA4, the system of record you already optimize in. No new platform to adopt.
Know they bought
Confirmed vehicle sales and service, written into GA4 as events with real revenue - not modeled, not sampled.
Identity-graph matching
The same identity graph that powers Launch Labs products and vendors nationwide resolves anonymous visitors to households, then to your buyers.
Automatic, every night
Connect once. New sales match and post on their own - onboarding nudges are handled for you, not by a CS queue.
Standard GA4 events
We write standard GA4 events into your own property, built to Automotive Standards Council conventions. Usable in any GA4 report or export - no custom setup.
Start with a free grade of your Google Analytics.
Sign in with Google and see how your conversion setup grades, sessions and conversions by source, and which conversions came from where. Read-only, no tag, no card. Ask it in Claude too. Then turn on verified-household attribution when you're ready.
Per-store pricing, no charge until events flow
Every plan starts with the free Google Analytics grade. Upgrade from your dashboard to verified households, then add sales and service when you're ready. We don't charge until your GA is connected, the tag is live, and verified signal is landing in your reports.
Confirm real, identity-verified households visiting your site. No DMS feed required.
Get startedEverything in Verified Household, plus your confirmed vehicle sales written into GA4 as events.
Get startedEverything in Sales, plus service-revenue attribution - the full picture of closed business.
Get startedStop grading traffic on form fills. Grade it on real buyers.
Verified households show you which sources send real, identity-verified people to your site - not bots, not ghost sessions. Then confirmed sales and service show which of those people actually bought.
Proxies. You can't tell a real buyer from a bot - or which channel sent either.
Sort your channels by this to see which media brings real people to the lot.
Then sort by these to see which of those people actually bought.
Questions, answered
When do I get charged?
Never before it's working. We capture a card up front but only bill once your GA is connected, the tag is live, and verified events are flowing into your reports.
Do I have to share data?
For sales and service attribution we connect your DMS sales feed - a one-time, painless request our team handles. The Verified Household tier needs no feed at all.
How long does setup take?
Signing up takes about a minute: sign in with Google and pick your Google Analytics property, and you get your free grade. When you upgrade, you add a card, and connecting GA with Editor access and installing the tag are secure links you can hand to whoever manages each.
How accurate is the matching?
It's the same identity graph that powers Launch Labs products and is trusted by vendors across the country - tested and proven over years at scale. Real households resolved to your actual buyers, not modeled estimates.
Do my agency and vendors need to do anything?
No. We write standard GA4 events into your own property, so your existing GA4 reports and exports pick them up with no custom setup.
See your real households and real sales in Google Analytics
Connect once and let verified households, sales, and service flow into the reports you already use.